Small Business Saturday is designed to increase visits to local businesses that might only be located in your community, and may even be completely unique to your neighborhood.
Money that you spend at small businesses goes right back into the local economy. The Anderson Study of Retail Economics has shown that for every $100 spent locally, it creates $68 of local economic activity. That same $100 spent at a national chain produced only $43 of local economic impact.
When you buy local, you may be supporting more than one local business. For example, when you purchase a cup of coffee from your neighborhood shop, they may get their coffee beans from a local distributer and roaster. You’re also supporting the artist displaying their work on the walls of the coffee shop, and the musician who shows up on the weekend to play music.
The more you frequent your local shops, the shop owners and staff get to know you and can offer personalized service based on your individual needs, or find products that you might be interested in.
Purchasing local also helps keep neighborhoods interesting. Many smaller stores even offer products that larger stores won’t carry, items that might be completely unique or hand made. Imagine if every single business in your community was a major national chain store. Things would start to look pretty boring—and the food options would get old pretty quick.
What are you going to purchase on Small Business Saturday? Share it with us on Twitter with #SmallBusinessSaturday in the post!
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